Privacy Policy

London Appliances (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.londonappliances.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”).

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Site.

We may collect and process the following data about you:

Personal Information

• Name
• Email address
• Phone number
• Billing and delivery address
• Payment details (processed securely by third-party providers)
• Purchase history and order details

Automatically Collected Information

When you visit our Site, we may collect:

• IP address
• Browser type and version
• Device information
• Pages you viewed and time spent on them
• Referring URL

Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to improve user experience, analyze traffic, and support marketing efforts.

More details about cookies are available in our Cookie Policy.

We use the information we collect from you to:

• Process and fulfill orders
• Provide customer service and support
• Improve our website, products, and services
• Send marketing communications (with your consent)
• Personalize your experience on our Site
• Detect and prevent fraud or misuse of our services
• Comply with legal obligations

Cookies help us understand how you interact with our website and provide functionality like remembering your preferences or keeping items in your basket.

You have full control over which cookies you accept:

• Essential Cookies: Required for site functionality (e.g., shopping cart)
• Analytics Cookies: Help us understand website usage (e.g., via Google Analytics)
• Marketing Cookies: Used to show you relevant ads (e.g., Google Ads, Facebook)

When you first visit our website, you will be asked to consent to or manage cookie settings. You can also adjust your preferences anytime via your browser or our Cookie Settings page.

We may share your data with:

• Payment processors (e.g., Stripe, PayPal)
• Delivery companies (e.g., DPD, Royal Mail)
• Marketing service providers (e.g., Google Ads, Meta)
• Website analytics platforms (e.g., Google Analytics)

Professional service providers (e.g., web developers, legal advisors)

We only share data with third parties where necessary and ensure appropriate data protection agreements are in place.

We never sell your personal data.

Under applicable data protection laws (like the UK GDPR), you have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Object to or restrict certain types of data processing
• Withdraw consent for marketing communications at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact us at privacy@londonappliances.com.

We implement security measures to protect your personal data, including:

• SSL encryption for data transmitted through the website
• Secure payment processing through trusted providers
• Firewalls and malware protection on our hosting platform
• Limited access controls for staff and contractors

Despite these measures, no method of transmission over the internet is 100% secure.

We only keep your personal information for as long as necessary to fulfill the purposes we collected it for, including legal, accounting, or reporting requirements.

You may request deletion of your data at any time unless we are required to retain it for legal or business obligations.

Our website may include links to third-party websites. This Privacy Policy only applies to www.londonappliances.com, and we are not responsible for the privacy practices of other sites.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. The updated policy will be posted on this page with a revised effective date.

We encourage you to review this policy periodically.

If you have any questions or concerns about this Privacy Policy or our handling of your data, please contact:

London Appliances

• Email: privacy@londonappliances.com
• Phone: [Insert Contact Number]
• Address: [Insert Business Address]